Logo, branding, standards, stationery, print templates and two websites (one for the church and one for the school) were created. The modular nature of the system allows different configurations of names, mission statement, and croppings.

St. Lorenz (pronounced Lawrence) was founded in 1845 and has an identical history to Frankenmuth, being founded by the same missionaries from Germany. The criteria for the development of the new brand called for a mostly modern logo with “touches” of historical reference (found in the type treatment).