The title of the 2017 annual report, “Meet Michigan Medicine,” leveraged the name change from University of Michigan Health System to Michigan Medicine.

[Michigan Medicine is an] integrated organization—delivering patient care, educating the next generation of health care leaders, and leading discovery research and medical innovations.

The visual concept on the cover communicates “our DNA is comprised of people.” This design element is repeated throughout the report. The opening spread info-graphic is comprised of key facts, a flowchart, a timeline and a map of locations. Additionally, the Maggie’s Market logo and the Magnet award graphic were both created by MOE Design. A small number of reports were printed, but it’s main distribution was online to decrease environmental impact.