A circular grid provides the structure of the Department of Patient Experience annual report. The elegant cover of emerald green jewel tones is important to its eye-catching quality. There is a sense of motion by the subtle use of slightly blurred abstract elements. This represents energy and ongoing movement characteristic of providing excellent patient care within a structure—the balance between action and stability. Photos of friendly people and gentle arcing curves reinforces the department’s mission to create a good patient experience.

The mission of the Office of Patient Experience is to promote and sustain the ideal patient experience through excellence in patient and family centered care.

See a more detailed explanation of the circular grid.

Client: Office of Patient Experience, Michigan Medicine, University of Michigan